Shopping in Morocco: Where to Find the Best Buys

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What to Buy in Morocco: The Ultimate Shopping Guide for Unique Souvenirs

If you’re anything like me, shopping is not one of the best parts of traveling. I don’t like shopping at all, however, when I visit somewhere as amazing as Morocco I am always looking for unique hand crafted items that will make me smile and remember my Moroccan adventure when I get home.

The souks in Morocco are an experience in themselves: a maze of colorful stalls, the scent of fresh spices in the air, and the sound of vendors calling out their best deals. But with so many incredible things to buy, it’s easy to get overwhelmed!

That’s why I’ve put together this guide to the must-buy souvenirs in Morocco and where to find the best quality (without getting ripped off). From handwoven Berber rugs and beautiful ceramics to authentic argan oil and leather goods, I’ll share my top picks, plus some tips to help you haggle like a pro.

So, if you’re planning a trip to Morocco and want to bring home something special, keep reading—I’ve got you covered!

Table of Contents

The mdina in Fes Morocco
The Mdina in Fes Morocco

Understanding Moroccan Markets and Souk Culture

Stepping into a Moroccan souk feels like a journey back in time. The air is alive with the sound of traders and the smell of spices. It’s an experience that will leave you wanting to explore every corner for unique souvenirs.

However, it can be very overwhelming with everyone wanting you to buy something. It is actually pretty easy to navigate both the Medinas AND the shopping experience just by knowing what you want, the quality you want and being able to say no, smile and walk on.

What I found was that looking for items that held my interest in the area where they were produced was by far the best option. The only exception to that was a wonderful little market I found in Rabat, that sold almost everything and affordably.


Shopping in Morocco: What to Buy Where

Morocco has unique items like vibrant textiles and intricate metalwork but typically these are made in specific regions. Let’s explore the major shopping cities and their specialties!

Major Shopping Cities and Their Specialties

Fez and Marrakech are top spots for shopping in Morocco. They offer a wide range of goods at good prices. Both cities have a wide range of Moroccan items and have become a great one stop shopping point. Tangier, Casablanca, and Agadir are not as good for shopping, with the odd exception.

In Fez and Marrakech, different medina parts focus on specific crafts. You can find furniture, ironwork, sandals, and musical instruments in certain areas. Leather, rugs and ceramics in different areas. This makes it easier to find what you need.

CitySpecialtyPrice Range (USD)
FezLeather goods, ceramics$35 – $300
MarrakechTextiles, spices$4 – $100
EssaouiraJewellery, woodwork$45 – $120
ChefchaouenBlankets, rugs$70 – $200

For unique items, visit Essaouira for marquetry and jewellery. Chefchaouen has beautiful Berber blankets. Safi is great for pottery, with colourful plates and tajines.

Remember, haggling is a big part of shopping in Morocco. Start with 30% of the asking price but be prepared to go up. Haggling is unavoidable really but you can start lower than you might if you were in Bali or Thailand for example.


Traditional Moroccan Textiles and Carpets

Textiles and carpets are must-haves when visiting Morocco. These vibrant items show off Moroccan art and culture.

Berber Rugs and Kilims

Berber rugs are Morocco’s treasures. Made by skilled artisans, they have geometric patterns that share Berber tribe stories. Kilims, lighter rugs, are a stylish, more affordable choice.

Where To Buy Moroccan Rugs and Carpets

The main cities of Marrakech and Fes are great places for purchasing a rug or carpet. Rabat has a few localised centres that have rugs available but typically they are more expensive in Rabat.

  • Marrakech: Souk des Tapis in the Medina
  • Fes: Carpet souks near the Chouara Tannery
  • Rabat: The Artisan Centre in the Medina
  • Taznakht: A Berber village known for its rug-making tradition

A smaller village called Tazhakht is known for their rug making and they have quite a few shops and co-ops.

I bought a rug from the Coopérative Akhnif Glaoui, which is a womens co-op just on the edge of the village and found them to be great. I can’t find a website for them unfortunately but you can find them on Google Maps.

Of course you would need a car to visit here, but alternatively if you don’t want to drive or hire a driver just for a day, consider doing a 2 day tour from Agadir through this region which is really worth seeing, and visit the Co-Op when you are in Tazhakht (which is on the tour).

Moroccan Rug Prices

The cost of a Moroccan rug depends on size, quality, materials, and where you buy it. Prices vary between markets, cooperatives, and high-end shops. Here’s a general price range for small, medium, and large Moroccan rugs when purchasing in Morocco:

Small Moroccan Rug (Approx. 60×90 cm / 2×3 ft)

  • Low-end (Machine-made or simple design): 200–500 MAD ($20–$50 USD)
  • Mid-range (Handwoven, wool or cotton): 500–1,500 MAD ($50–$150 USD)
  • High-end (Vintage or intricate Berber design): 1,500–3,000 MAD ($150–$300 USD)

Medium Moroccan Rug (Approx. 120×180 cm / 4×6 ft)

  • Low-end: 800–1,500 MAD ($80–$150 USD)
  • Mid-range: 1,500–4,000 MAD ($150–$400 USD)
  • High-end: 4,000–8,000 MAD ($400–$800 USD)

Large Moroccan Rug (Approx. 200×300 cm / 6×9 ft and bigger)

  • Low-end: 3,000–6,000 MAD ($300–$600 USD)
  • Mid-range: 6,000–12,000 MAD ($600–$1,200 USD)
  • High-end: 12,000–25,000+ MAD ($1,200–$2,500+ USD)
Soft white and grey Moroccan rug
Don’t worry about having to buy a brightly coloured rug either. They have some lovely soft more subtle patterns as well.

Silk and Cotton Fabrics

Moroccan silk and cotton fabrics are stunning. Morocco is known for its beautiful textiles, including silk and cotton fabrics used for scarves, clothing, and home décor. The best places to shop for high-quality materials depend on whether you’re looking for traditional handwoven fabrics or modern textiles.

They include shimmering scarves and soft blankets, showing the country’s weaving heritage.

Where to Buy Silk or Cotton Fabrics in Morocco

Fes is famous for its traditional handwoven fabrics, including silk, cotton, and a blend called Sabra (vegetable silk, made from agave fibers). You can visit local weavers’ workshops to see artisans at work.

Marrakech would be the best for variety both in prices and quality. Souk des Tissus (Textile Souk) near Rahba Kedima Square would be my recommendation. This souk offers a huge range of fabrics, including handwoven and machine-made textiles in different qualities and price ranges.

Chefchaouen is a city is known for lightweight, hand-dyed cotton scarves, often in soft blues, pinks, and earthy tones. And its really worth visiting.

Rabat and Casablanca are the best for high end fabrics. Both these cities have specialized boutiques and fabric stores in upscale areas. While more expensive, these cities have high-quality silk and cotton textiles in modern and traditional styles.

How Much Should You Expect to Pay for a Scarf?

Scarf TypePrice Range (MAD)Price Range (USD)
Basic Cotton Scarf50–150 MAD$5–$15
Handwoven Cotton Scarf150–300 MAD$15–$30
Sabra (Vegetable Silk) Scarf200–500 MAD$20–$50
Pure Silk Scarf500–1,500 MAD$50–$150

Tips for Buying Fabrics & Scarves in Morocco

Feel the fabric – Pure silk is soft and smooth, while Sabra silk has a slight texture.
Haggle! – Prices in souks are negotiable, so expect to bargain.
Buy from artisans or cooperatives – Ensures fair prices and better quality.
Ask about the material – Some “silk” scarves are actually synthetic.

With my headscarf in the Mdina in Fes
Purchasing a headscarf in the Mdina in Fes

Leather Goods and Accessories

Leather in Morocco has a long history, over a thousand years old. The country’s skilled artisans make some of the softest, most luxurious leather goods globally.

Shopping for leather in Morocco offers a wide variety of products. You’ll find stylish handbags, comfy shoes, belts, wallets, and even upholstery. Prices vary, with small pouches starting at 50 MAD ($5 USD) and high-end bags up to 2000 MAD ($200 USD).

Buying Leather Goods From The Famous Tanneries of Fez and Marrakech

The heart of Morocco’s leather industry is in Fez and Marrakech’s ancient tanneries. The Chouara Tannery in Fez, the largest and most famous, has used the same techniques for over a thousand years. Here, you can see how raw hides become the soft leather Morocco is known for.

The tanning process is quite a sight, but not for the faint of nose! Hides are soaked in a mix of lime, water, and pigeon droppings. This unique method makes the leather exceptional, but visiting the tanneries is a pretty harsh reality. The finished products, like jackets and slippers, are sold in the souks nearby or in the tannery shops themselves.

“The craftsmanship of Moroccan leather products has been practiced for several centuries, supporting local communities and preserving traditional techniques.”

How Much Should You Expect to Pay for Leather Goods in Morocco?

Morocco is famous for its high-quality leather, particularly from the tanneries of Fes and Marrakech. Prices vary based on quality, craftsmanship, and where you buy. Here’s what you can expect to pay for a leather handbag, men’s wallet, and leather jacket when buying in Morocco.

Leather Handbag

  • Basic (Small, simple design, average leather): 300–700 MAD ($30–$70 USD)
  • Mid-range (Handcrafted, soft leather, good stitching): 700–1,500 MAD ($70–$150 USD)
  • High-end (Luxury leather, intricate design, premium finish): 1,500–3,000+ MAD ($150–$300+ USD)

Men’s Leather Wallet

  • Basic (Simple design, standard leather): 100–250 MAD ($10–$25 USD)
  • Mid-range (Better leather, good stitching, more compartments): 250–500 MAD ($25–$50 USD)
  • High-end (Premium leather, handcrafted, designer-style): 500–1,200 MAD ($50–$120 USD)

Leather Jacket

  • Basic (Thin leather, mass-produced, simple design): 1,000–2,000 MAD ($100–$200 USD)
  • Mid-range (Thicker, soft leather, well-stitched, stylish cut): 2,000–4,000 MAD ($200–$400 USD)
  • High-end (Premium lambskin, tailored fit, luxury craftsmanship): 4,000–7,000+ MAD ($400–$700+ USD)

Tips for Buying Leather in Morocco

Bargain! – Start at 50% of the asking price and work your way up.
Check the quality – Real leather smells natural, while fake leather smells like chemicals.
Avoid “tourist pricing” – Shop around before committing.
Buy from tanneries or artisans – Better quality than mass-market souks.
Consider custom-made jackets – Some shops will tailor a leather jacket to your measurements in 1-2 days.

I’ve been asked if you can buy brand leather goods in Morocco. Usually no. Its not like Türkiye, Thailand or Bali, they manufacture their own styles and typically no you can’t buy rip offs of brands in Morocco.

Looking out over the leather tanneries in Fes, Morocco
Looking out over the leather tanneries in Fes, Morocco

Ceramics and Pottery Treasures

Morocco’s pottery scene thousands of years old. The art of making ceramics here goes back many generations. Each area has its own special style, from Fez’s blue-and-white to Tamegroute’s earthy tones.

Regional Pottery Styles

Fez, Tamegroute, and Safi are key places for pottery. Fez is known for its detailed blue and white designs. Tamegroute pottery, made from iron-rich earth, is a family tradition. Safi, the pottery capital, makes colorful plates, tagines, and garden pots.

In Safi, women’s cooperatives and family businesses have been around for decades. They ship their pottery all over the world. The popularity of Moroccan pottery has grown a lot, making it a sought-after item globally.

  • Fez: Famous for blue and white designs
  • Tamegroute: Known for earthy tones and traditional techniques
  • Safi: Produces colorful, practical pottery

Despite challenges like COVID-19 and fake copies, Moroccan pottery is still doing well. Artisans have found new ways to sell their work. When you buy pottery in Morocco, look for pieces made by hand. They show the rich heritage of this beautiful country.

Where to Buy Pottery In Morocco

Whether you choose Fes or Safi, the best deals and the best quality ceramics or pottery are direct from the factories. While it can feel very “you buy, you buy” if you don’t see anything you love, just don’t buy it.

I only bought a small plate last time I was in Morocco. I really wanted this amazing pot I saw but my budget didn’t stretch to shipping costs and I was at the start of a year long trip through Africa so carrying anything large wasn’t possible.

How Much Should You Expect to Pay for Pottery & Ceramics in Morocco?

Moroccan ceramics are famous for their intricate hand-painted designs, bold colors, and unique craftsmanship. Prices vary depending on size, quality, design complexity, and location. Here’s a general price guide for different types of pottery and ceramics when buying in Morocco.

Small Decorative Items (Plates, Bowls, Mugs, & Tagines)

  • Basic (Small, simple design, machine-made or lower-quality hand-painted): 20–100 MAD ($2–$10 USD)
  • Mid-range (Hand-painted, good craftsmanship, standard quality): 100–300 MAD ($10–$30 USD)
  • High-end (Intricately hand-painted, high-quality glaze, artisan-made): 300–700 MAD ($30–$70 USD)

Large Serving Dishes & Decorative Platters

  • Basic (Simple hand-painted designs, thinner material): 150–400 MAD ($15–$40 USD)
  • Mid-range (Thicker ceramic, detailed painting, better durability): 400–900 MAD ($40–$90 USD)
  • High-end (Elaborate patterns, artisan-made, high-glaze finish): 900–2,000 MAD ($90–$200 USD)

Large Tagines (For Cooking & Serving)

  • Basic (Clay, simple design, unglazed or plain colour): 100–250 MAD ($10–$25 USD)
  • Mid-range (Hand-painted, good quality, durable): 250–600 MAD ($25–$60 USD)
  • High-end (Premium craftsmanship, decorative, artisan-signed): 600–1,500 MAD ($60–$150 USD)

Zellige Tiles & Custom-Made Ceramic Pieces

  • Small decorative tiles (coasters, small art pieces): 20–80 MAD ($2–$8 USD per piece)
  • Custom-designed tiles & mosaic tables: 1,000–10,000+ MAD ($100–$1,000+ USD)

Tips for Buying Pottery & Ceramics in Morocco

Negotiate the price – Expect to haggle, especially in the souks.
Check for durability – Good quality ceramics feel heavy and smooth.
Buy from artisan cooperatives – Better craftsmanship and fair prices.
Pack carefully – Ask for bubble wrap or consider shipping large items home.

An artisan at a Mosaic Tile workshop Fes Morocco
An artisan at a Mosaic Tile & Ceramic workshop Fes Morocco

Jewellery and Precious Metals

Morocco’s jewellery scene is rich and unique. As you explore the markets, you’ll find many souvenirs that show off Moroccan culture. Each piece tells a story of skill and heritage, from traditional Berber to modern designs.

Traditional Berber Designs

Berber jewellery is known for its bold, chunky silver pieces. They often have coral, amber, and detailed filigree. In the Atlas and Souss Valley, women wear silver bracelets and belts with old coins.

Necklaces have large beads of amber, coral, and carnelian. These beads show the wearer’s status and cultural roots.

  • Silver bracelets and belts with coin embellishments
  • Necklaces with amber, coral, and carnelian beads
  • Filigree work showcasing intricate patterns

Modern Moroccan Jewellery

Artisans today mix old techniques with new styles. You’ll find delicate earrings and bold necklaces that honour Moroccan heritage. These pieces are great souvenirs, letting you carry a piece of Morocco with you.

When buying jewellery, look for the silver hallmark for authenticity.

Where to Buy Moroccan Jewellery

For more about the craft, visit Ensemble Artisanal just outside the old Medina in Tiznit or their shop in Marrakech. There, you can see local styles and prices. Tiznit, known as the “Silver City,” is a top spot for jewellery lovers. Its Thursday souk and annual jewellery event feature hundreds of silversmiths’ work.

Tiznit is about an hour and a half from Agadir, but if you don’t have a car, a day trip is possible. These ones below visit the very popular Legzira Beach as well as Tiznit and they key would be to tell your driver at the pickup that you wish to go to Ensemble Artisanal while you are in Tiznit and get them to help you.

Day Tours To Tiznit for Jewellery Shopping

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How Much Should You Expect to Pay for Silver Jewellery in Tiznit, Morocco?

Tiznit is known as the silver capital of Morocco, famous for its handcrafted Berber jewelry made with high-quality silver and beautiful gemstones like turquoise, coral, and amber. Prices vary based on silver purity, craftsmanship, and design complexity. Here’s a breakdown of what you can expect to pay for different pieces.

Silver Ring (Simple to Ornate Designs)

  • Basic (Thin band, plain silver, simple engravings): 100–300 MAD ($10–$30 USD)
  • Mid-range (Hand-engraved, Berber symbols, small gemstones): 300–800 MAD ($30–$80 USD)
  • High-end (Thick silver, intricate filigree, large turquoise or other stones): 800–2,000 MAD ($80–$200 USD)

Tip: Check for the 925 silver stamp (indicating high-quality sterling silver).

Silver Bangle with Turquoise

  • Basic (Thin silver, small turquoise stones, simple design): 500–1,200 MAD ($50–$120 USD)
  • Mid-range (Thicker, engraved patterns, larger turquoise stone): 1,200–3,000 MAD ($120–$300 USD)
  • High-end (Heavy silver, Berber or Tuareg craftsmanship, multiple stones): 3,000–6,000+ MAD ($300–$600+ USD)

Tip: The best-quality bangles are handmade by Berber artisans, often using locally sourced stones.

Silver Earrings

  • Basic (Small studs, simple designs, plain silver): 150–400 MAD ($15–$40 USD)
  • Mid-range (Dangly earrings, Berber motifs, small gemstones): 400–1,200 MAD ($40–$120 USD)
  • High-end (Intricate filigree, large turquoise or coral, detailed patterns): 1,200–3,000 MAD ($120–$300 USD)

Tip: Handmade Berber earrings often feature beautiful geometric patterns and traditional symbols.

Tips for Buying Silver Jewellery in Tiznit

Look for the “925” silver stamp – Guarantees real sterling silver.
Bargain, but respectfully – Expect to negotiate, but don’t go too low with artisans.
Ask about craftsmanship – Handmade pieces are always more valuable.
Check the weight – Real silver feels heavy compared to lower-quality alloys.

Remember, real Moroccan jewellery is a treasured travel memory. Whether you pick a traditional Berber piece or a modern one, these souvenirs will remind you of your Moroccan journey for years.

Set of silver jewellery in Tiznit Morocco
Set of silver jewellery in Tiznit Morocco

Spices, Oils, and Culinary Delights

Exploring Morocco’s souks, I find myself drawn to spices and oils. Marrakech, Fez, and Casablanca’s souks are full of treasures. Unfortunately its not something I can carry with me as I’m usually heading somewhere else after Morocco, but I have bought Argan Oil and Saffron in the spice markets.

Aromatic Spice Blends

Ras el hanout, a complex spice mix, is a must for tagines. It costs between $10 and $15 USD and if you will be cooking in Morocco, its a must buy. The souks also have individual spices for making your own blends and will help you.

Liquid Gold: Argan Oil Beauty Products

Argan oil, known as “liquid gold,” is a must-have. A 250ml bottle of organic argan oil is about $60 USD. It’s great for hair and also skin which a lot of people don’t realise. You have to go pretty light handed on the skin but it does rub in and is great for particularly heels and elbows.

I have an elbow that I’ve take all the skin off and broken twice (both times falling on it so I’ve severely damaged the skin as well) and Argon Oil has been amazing for softening that skin up and I also think its reduced the scaring somewhat.

Where To Buy Spices in Morocco

The Mellah Spice Market in Marrakech is the best place to buy spices. Wandering through the Mellah Spice Market is a feast for the senses—vibrant colours, rich aromas, and rows of overflowing baskets filled with Morocco’s most prized spices.

Here, you’ll find everything from saffron, ras el hanout, cumin, and cinnamon to unique blends used in traditional Moroccan cooking. The vendors, often experienced spice traders, will gladly let you smell and taste before you buy, sharing tips on how to use each spice for maximum flavor.

Prices vary depending on quality, but bargaining is expected, so don’t be afraid to negotiate. For the best deals, compare a few stalls before making a purchase, and if you’re buying saffron, ensure it’s deep red and fragrant to guarantee authenticity.

Whether you’re a seasoned cook or just love bringing home flavours from your travels, the Mellah Spice Market is the perfect place to stock up on authentic Moroccan spices at great prices. I used the ras el hanout I bought in a few casseroles on our truck and it was loved by all.

Where to Buy Argon Products in Morocco

While Morocco is the best place in the world to buy authentic argan oil, you need to be careful as many tourist shops sell diluted or fake versions. For pure, high-quality argan oil, buy from cooperatives or reputable shops rather than street vendors.

Essaouira & Agadir – Best for Authentic & Fair-Trade Oil

  • Why? These regions are home to Morocco’s best argan forests, and many women’s cooperatives produce pure, handcrafted oil.
  • Where? Look for certified cooperatives such as:
    • Marjana Cooperative (Essaouira)
    • Assouss Cooperative (Agadir)
    • Argan Palace (Agadir)

Marrakech – Convenient but Requires Caution

  • Why? There are many argan oil shops in the Medina, but quality varies.
  • Where? Look for reputable stores like:
    • Herboristerie Bab Agnaou (Marrakech Medina)
    • Al Nour Cooperative

Fes & Rabat – Good for Fixed Prices

  • Why? Fes and Rabat have high-end cosmetic shops selling certified argan oil.
  • Where? Try:
    • Ensemble Artisanal (Rabat)
    • Herboristeries in Fes Medina

How Much Should You Expect to Pay For Argon Oil Products?

Argan Oil TypePrice Range (MAD)Price Range (USD)Notes
Cosmetic Argan Oil (100ml)100–250 MAD$10–$25 USDCold-pressed, pure, best for skin & hair
Edible Argan Oil (100ml)120–300 MAD$12–$30 USDRoasted argan, rich nutty flavor, used in cooking
High-end Argan Oil (Organic, Certified) 100ml250–500 MAD$25–$50 USDPremium, certified organic, best from cooperatives

Tips for Buying Authentic Argan Oil

Check the Ingredients – Should say 100% Argania Spinosa Kernel Oil (no additives).
Smell the Oil – Cosmetic argan oil is light and nutty, edible argan has a strong roasted scent.
Avoid Cheap Bottles – If it’s too cheap (under 100 MAD for 100ml), it’s likely fake.
Buy from Cooperatives – Ensures authenticity and supports local women artisans.

Where Can You See The Goats In Argan Trees

What a lot of visitors to Morocco don’t realise is the goats in the trees are actually argon trees usually.

If you want to see the famous tree-climbing goats of Morocco, the best place to find them is between Essaouira and Agadir, in the argan-growing regions of southwestern Morocco. These goats climb argan trees to eat the fruit, making for a truly unique sight!

It is getting difficult to find them naturally and mostly there will be a herder sitting at a tree with his goats. They do ask you to pay for a photo which isn’t a lot of money and while its probably not entirely ethical, the goats love it so I can’t see any harm. They climb the trees to eat the sweet nuts from the Argan tree.

Goats eating Argan fruit in the trees near Agadir Morocco
Goats eating Argan fruit in the trees near Agadir Morocco

Morrocan Lamps and Lanterns

Buying lamps and lanterns in Morocco is a really fun experience. The souks are filled with lamps and lanterns with intricate metalwork and colorful glass designs that cast stunning patterns of light. They are literally everywhere!

Where To Buy Lamps In Morocco

The best places to shop for them are the Medina souks of Marrakech and Fes, particularly in the Souk Haddadine (Blacksmith’s Souk) in Marrakech and the artisan workshops near the Chouara Tannery in Fes.

If you’re looking for high-quality, handcrafted pieces, Rabat and Casablanca have specialized boutiques with fixed prices.

SizeCost MADCost USD
Small decorative lantern100–300 MAD($10–$30 USD)
Medium-sized hanging lantern300–800 MAD($30–$80 USD)
Larger or more intricate brass lanterns800–3,000+ MAD($80–$300+ USD)

Prices will vary depending on the level of detail and whether it’s hand-punched or machine-made. To get the best deal, be prepared to bargain, as initial prices in tourist areas are often inflated.

Whether you’re after a simple candle holder or an elaborate ceiling fixture, a Moroccan lantern is a perfect way to bring home a piece of the country’s enchanting ambiance.

Lanterns in the Medina in Marrakech
Lanterns in the Medina in Marrakech

Tips for Negotiating and Price Guidelines For Your Moroccan Shopping Experience

Shopping for Moroccan souvenirs is an adventure, with haggling being a big part. In Moroccan souks, negotiating prices is a cultural norm. Let’s explore the art of haggling and how to find the best deals.

Haggling Etiquette

When you enter a souk, remember that most items are negotiable. Never accept the first price. Start by offering about 40% of the initial price. With good haggling, you might end up paying just one-half of the original price.

Cash is key in Moroccan markets. Bring small bills to help you negotiate better. For the best bargains, visit souks early in the morning. Sellers often value the first sale of the day, giving you an advantage in negotiations.

For big purchases like rugs or antiques, engage in small talk and take your time. Walking away can sometimes lead to better offers, BUT you have to be prepared to actually leave. Don’t walk away as a tactic if you don’t want to actually buy the item. Remember, haggling is a daily practice in Morocco, happening in both touristy and local areas.

Shipping and Customs Considerations

After filling your bags with amazing Moroccan purchases, it’s time to think about getting them home safely. Let’s explore the practicalities of bringing your treasures back to Australia.

Packing Your Purchases

Pack fragile items like ceramics with plenty of bubble wrap. For larger items such as carpets, consider shipping options. Moroccan postal services can be reliable, but expect longer delivery times. Many shops are well equiped to ship and send many packages every day.

They will usually take photos of your item, wrapped and ready to send, will gladly send you emails with tracking info and don’t forget that if you pay with your credit card, if the worst was to happen you can simply ask for a refund or challenge the purchase on your card.

Customs Regulations

Be aware of customs regulations to avoid issues at the airport. Most Moroccan items can be brought into Australia, but there are restrictions on certain items. Declare your purchases properly to avoid any problems.

  • Food items like olives, nuts, and spices need to be declared. Good packaging will probably mean you can still bring spices in but it would have to be a processed product. Nuts may be harder if they aren’t packaged but just declare them and customs will help you out.
  • Argan oil and olive oil are generally allowed, but check current regulations
  • Leather goods and textiles usually pass through customs without issues

Remember, when shipping purchases, you don’t get the duty free allowances so you may have a tax bill to pay from customs. It’s often more cost-effective to carry items with you, but for bulky purchases, shipping services are available.


Conclusion: Making the Most of Your Moroccan Shopping Adventure

Shopping in Morocco is more than just buying things. It’s an adventure. Over 80% of visitors love shopping here. Marrakech and Fes have souks with over 300 vendors, full of unique souvenirs.

Handwoven textiles are a big hit, making up 25% of sales. Spices are also popular, with 70% of tourists looking for them. Leather goods and Berber-inspired jewellery are also favourites, making up 15% and 10% of sales, respectively.

Bargaining is a big part of shopping here, with a 30% price drop on average. So, get ready to haggle! Joining a guided tour can make things easier, with a 40% increase in popularity. You’ll find colourful lanterns, fragrant spices, and unique pottery to remember your trip by.

Shopping Tours In Marrakech and Fes

If you would prefer some help, consider a shopping day trip in either Marrakech or Fes. You will have your own guide to help you buy what you want and NOT buy what you don’t want. Just be super clear at the beginning for the best results.

If you don’t want to visit the Tanneries, tell them. If you do want to buy a rug, tell them. They will make it happen and once you embrace that, it can be really fun.

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The old market and medina in Rabat Morocco
The old market and medina in Rabat Morocco, where I got some great bargains.

FAQ

What are the best days to visit Moroccan souks?

The busiest times in souks vary by city. Weekends (Friday to Sunday) are usually the most crowded. For a quieter experience, weekdays are better. But, some towns have special market days, so it’s wise to ask locals.

Which cities are best for shopping in Morocco?

Marrakech, Fez, and Casablanca are top spots for shopping. Marrakech is lively with many goods. Fez is known for leather and ceramics. Casablanca offers both traditional and modern shopping.

How can I tell if a Berber rug is authentic?

Real Berber rugs are hand-knotted. Look at the back for knots. The pattern should be a bit uneven, and colors natural. They’re made of wool, which feels different from fake materials.

Is it safe to buy leather goods from the tanneries in Fez?

Yes, buying leather in Fez’s tanneries is usually safe. But, be ready for strong smells. Buying from shops outside can be less stressful. Always check the quality before you buy.

What are some popular pottery styles in Morocco?

Morocco is famous for its pottery. Fez is known for blue and white ceramics. Safi has colorful designs, and Tamegroute is famous for green-glazed pottery. Each place has its own style.

How can I identify authentic Moroccan silver jewelry?

Look for a hallmark that shows the silver content (925 for sterling). Real Berber jewelry has intricate designs, enamel, and stones like coral or amber.

What are some must-buy spices from Morocco?

Must-try spices include ras el hanout, saffron, cumin, paprika, and cinnamon. Don’t forget Moroccan mint tea too!

How much should I haggle when shopping in Morocco?

Start with 30-40% of the asking price. Aim for 50-60% of the original price. Remember, haggling is part of the culture, but stay friendly and respectful.

Where can I watch Moroccan artisans at work?

Many cities have areas where artisans work. In Marrakech, visit Ensemble Artisanal. In Fez, explore the medina. Safi is great for watching potters, and Tetouan has a lively artisan scene.

How can I safely transport fragile items like ceramics back home?

Wrap ceramics in bubble wrap and carry them in your luggage if you can. For bigger items, use professional shipping in big cities. Always check airline rules before packing.

Are there any restrictions on bringing Moroccan goods back to my home country?

Rules vary by country, but usually, declare your purchases. Be careful with food items, as some might be banned. Antiques over 100 years old might need an export permit. Always check your country’s customs before buying.


Jenny Marsden - Charge The Globe
About the author

Meet Jenny, a passionate Australian travel blogger who has explored 103 countries to date. With over 30 years of travel experience, Jenny has a wealth of knowledge to share with her readers about the cultures, landscapes, and people she has encountered on her journeys. She’s always battling unfashionably frizzy hair and you will never catch Jenny in anything but comfortable shoes. Learn more about Jenny and her travels.